Privacy Policy

WE COLLECT INFORMATION ABOUT YOU IN ORDER TO IMPROVE YOUR EXPERIENCE WITH Kruel Venus

This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.

This notice applies, however, you provide personal information to us, whether you go online to our websites, purchase our products within kruelvenus.com, or third-party websites, for example, amazon.com, contact us or engage via social media, enter competitions, or whether you telephone, email, write to or text us.

WHAT PERSONAL DATA ARE WE COLLECTING?

We may collect the following information about you:

your name, age/date of birth, gender and other relevant demographic information
your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address
information about the device you use to browse our websites including the IP address and device type
your communication and marketing preferences
your interests, preferences, feedback, competition and survey responses
your social media handles
purchases and orders made by you
your online browsing activities on our website including which items you store in your shopping cart
your location
your correspondence and communications with us
other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter, TikTok, Pinterest or public Facebook page, etc.)

This list is not exhaustive and in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data is collected directly, for example when you set up an account on our website or contact us via email or social media, for example Facebook/Meta messenger. Other personal data is collected indirectly, for example when you browse our websites or engage in online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources. We may anonymize and aggregate personal data for insight and research but this will not identify anyone.

Our website should not be used by children and we do not knowingly collect data relating to children.

HOW WE ARE USING YOUR DATA

General

Kruel Venus (and trusted partners acting on our behalf) use your personal data:

to provide goods and services to you;
to make a tailored website available to you;
For legal accounting requirements;
for analysis, insight and research purposes - to better understand your needs and ensure we are giving most relevant content, optimize our website for best user experience;
to identify and contact competition winners;
to enable us to manage customer service interactions with you;
to manage any account(s) you hold with us;
to verify your identity;
for fraud prevention, detection and related purposes;
with your consent, to contact you about promotional offers, products and services which we think you may be interested in.
to show you promotional communications through online media as you browse the web;
where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
In order to offer you Klarna’s or Shop Pay payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna or Shop Pay, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice & Shop Pay own privacy notice.

Marketing and Promotional communications

To ensure you are kept up to date with the Kruel Venus experience, we use personal data for marketing purposes and we may send you texts and/or emails to update you on the latest offers and events. We may also show you online media communications through external social media platforms, such as Facebook, Instagram, etc., and external digital advertisers like Google, etc.

You have the right to opt out of receiving promotional communications at any time, by:

informing us that you want to change your marketing preferences by contacting our customer support at hello@kruelvenus.com
by clicking an “unsubscribe” link in any email that you have received from us.

This may not stop service messages such as order updates.

Text marketing (if applicable): With your permission, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system.

Personalization and Automated Decision Making

If you visit our website, you may receive personalized advertisements whilst browsing websites of other companies. Any advertisements you see will relate to your browsing activity on our website from your computer or other devices.

These advertisements are provided by us via external market leading specialist providers using techniques such as pixels, web beacons, ad tags, mobile identifiers and ‘cookies’ placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy). You can remove or disable cookies at any time – see Cookie Policy for further information.

We may collect data directly from you, as well as analyze your browsing and purchasing behavior online and your responses to marketing communications. The results of this analysis, together with other demographic data, allow us to ensure that we contact you with information on products, services, events and offers that are tailored and relevant to you. To do so, we use software and other technology for automated decision making. We may do this to decide what marketing communications are suitable for you and this activity is based on our legitimate interests to develop and improve our products and services.

To provide more personalized services and experiences, we may review data held by external social media platform providers about you. For example, details on your social media profiles that you have chosen to make publicly accessible such as your name, date of birth, etc. Some of our services enable you to sign-in via external social media platform providers. If you choose to sign-in via a third-party app, you will be presented with a dialog box which will ask your permission to allow us to access your personal information (e.g. your full name, date of birth, email address and any other information you have made accessible).

We aim to update you about products and services which are of interest and relevance to you as an individual. To help us do this, we process data by profiling and segmenting, identifying what our customers like and ensuring messages we send them are relevant based on their demographics, interests, purchase behavior, online web browsing activity and engagement with previous communications. We may also use your data to exclude you from communications which we feel are irrelevant to you. For example, we may exclude someone from resends of marketing emails when we know that person has already opened the original email sent.

Another example of how we may tailor our communications with you is that we may group individuals with similar interests using this data so we can send them product news or promotional offers that are relevant to that shared interest.

You have the right to opt out of any automated processing, including profiling, at any time by:

informing us that you wish to opt out of automated processing by contacting our customer support team at hello@kruelvenus.com

COOKIES

Our websites use cookies to capture information. This includes information about browsing and purchasing behavior by people who access our websites, including pages viewed, products purchased and customer journey around our websites.

By clicking the “Got It!” button on our cookie banner or by continuing to use this website, you acknowledge that you have been informed of the categories and purposes of cookies used on our site and you explicitly consent to our use of cookies in accordance with our Cookie Policy. Your continued browsing constitutes acceptance of all cookie practices disclosed, including essential, functional, analytical, and advertising cookies where applicable.

SHARING DATA WITH THIRD PARTIES

Our service providers and suppliers

In order to make certain services available to you and to help us better understand your preferences, we have partnered with certain trusted third parties including logistics and marketing service providers. We may need to share your personal information with some of our service partners. We only allow our service providers to handle your personal information when they have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your information to provide services to us and to you, and for no other purposes. We may provide outside companies with aggregated and anonymized information and analytics about our customers but that would never identify you and we will never sell or rent your personal information to other organizations for any purposes.

To help you understand which partners we share data with, here are the types of companies with whom we share data in order to provide and promote our goods and services:

External Service Provider
Companies that help us provide our goods to you including providers of e-commerce platforms and payment, logistics, delivery, courier and returns management services.	We have help from outside organizations in order to ensure we can provide our products and services to you.	Making sure that the courier knows where to deliver your order.
Companies that help us provide a better Kruel Venus experience tailored to you including providers of intelligence tools and social media platforms, providers of website hosting, marketing and advertising services and organizers of discount and loyalty schemes.	We want to make sure that we are always relevant, completely understand you and give you the best customer journey to ensure we can tailor your experience, reach you in the platforms you enjoy using and save you time.	Using information about your previous purchases and what you store in your shopping cart to show you, through channels such as social media or emails, product recommendations and let you know when new products release. The optional use of sign in for our website through external site operators such as Facebook and Student Beans. Understanding the device that you use to browse our websites to improve your shopping experience.
Fraud Prevention agencies.	To help tackle fraud we pass data through fraud prevention tools operated by external companies.	Validating your details when you make a purchase on our website.

Other third parties

We may also share your data with:

other companies within our group;
to purchasers, and advisers if we sell our business or assets or restructure whether by merger, re-organization or otherwise;
our legal and other professional advisers, including our auditors;
credit reference agencies where necessary for card payments;
governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so: -

to comply with our legal obligations and the administration of justice;
to exercise our legal rights (for example in court cases);
for the prevention, detection, investigation of crime or prosecution of offenders; and
for the protection of our employees and customers.

LEGAL BASIS FOR USING DATA

We are required to set out the legal basis for our processing of your personal data.

We collect and use customers’ personal data:

as necessary to perform our contract with you:

for the purposes of complying with our duties and exercising our rights under a contract for the sale of goods or services to a customer;
or

as necessary for the pursuit of our legitimate interests, including:
selling and supplying goods and services to our customers;
promoting, marketing and advertising our products and services;

sending promotional communications which are relevant and tailored to individual customers (including administering loyalty schemes);
to identify and contact competition winners;
understanding our customers’ behavior, activities, preferences, and needs;
improving existing products and services and developing new products and services;
protecting customers, employees and other individuals and maintaining their safety, health and welfare;
good governance, accounting and managing and auditing our operations and complying with our legal and regulatory obligations;
preventing, investigating and detecting crime, fraud or anti-social behavior and prosecuting offenders, including working with law enforcement agencies;
handling customer contacts, queries, complaints or disputes;
protecting our company, its employees and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to us;
handling any legal claims or regulatory enforcement actions taken against us; and
fulfilling our duties to our customers, colleagues, shareholders and other stakeholders;
or

as necessary for complying with our legal obligations including:

where you exercise your rights under data protection laws
for compliance with legal and regulatory requirements;
to establish or defend legal rights;
or

based on your consent for example in relation to sending direct marketing communications via email or text message.

You have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

HOW WE PROTECT YOUR DATA

Our controls

Kruel Venus is committed to keeping your personal data safe and secure.

Our security measures include:

encryption of data;
regular cyber security assessments of all service providers who may handle your personal data;
regular planning to ensure we are ready to respond to cybersecurity attacks and data security incidents;
daily penetration testing of systems;
security controls which protect our IT systems infrastructure and our premises from external attack and unauthorized access;
internal policies setting out our data security rules for our personnel; and
regular training for our employees.

HOW LONG WE KEEP YOUR DATA

We will not retain your data for longer than necessary for the purposes set out in this Notice. Different retention periods apply for different types of information, and our Data Retention Policy sets out the length of time we will usually retain personal data and where these default periods might be changed.

In summary, various laws, accounting and regulatory requirements applicable to us require us to retain certain records for specific amounts of time. In relation to your personal data, we will hold this only for so long as we require that personal data for legal or regulatory reasons or for legitimate organizational purposes. We will not keep your data for longer than is necessary for the purposes for which we collect them.

INTERNATIONAL TRANSFERS OF YOUR DATA

To deliver products and services to you, it is sometimes necessary to share your personal information outside of the European Economic Area (the EEA). This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.

If we transfer your personal information outside the EEA, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to assess the laws and practices of the destination country and relevant service provider and the security measures that are to be taken as regards the data in the overseas location; alternatively, we use standard data protection clauses.

Kruel Venus operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Kruel Venus is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

In Addition:

Other Personal Information We Might Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wish list, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the
Services, including how and when you interact with or navigate the Services.
Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, warehouse partners, fulfillment, shipping. etc.).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites.
Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

YOUR RIGHTS

You have the following rights:

the right to be informed about our processing or your personal data which is the aim of this Notice;
the right to request access to personal data we hold about you at any time;
the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you;
the right to object to the processing of your personal data and/ or to withdraw any consent you have given us and to opt out of any marketing communications that we may send you;
the right to prevent processing that is likely to cause damage or distress to you or anyone else;
the certain rights in relation to automated decision-making including profiling;
the right to request that we erase your personal data in certain circumstances (the right to be forgotten) for example when the data are no longer necessary for the purpose for which we collected them;
the right to have your personal data provided to you by us in a structured, commonly used and machine-readable format and transmitted to another data controller. This is known as the right to data portability.
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

If you wish to exercise any of the above rights, you can always contact us by email to hello@kruelvenus.com

Country/region